ove In focuses on the basic principles of clothing—style, comfort and function—while staying up to date on the fashion trends of today (and sometimes, tomorrow). We use higher quality fabrics for our garments for softer, more comfortable feel and a better look. One of Love In's trademark quality is generous fit. Most garments found in Young Contemporary do not fit American women in a flattering way and are often junior lines in disguise. We design our clothes for better coverage and room for fabric to drape naturally and beautifully creating a line that brings out the natural beauty of a woman. We believe a comfortable woman is a beautiful woman. While, there are other manufacturers who follow our style, our originals shine through with quality, fit and material because our mission in not to make fast fashion and fast money. Our mission is to make the world a more beautiful place through beautiful clothing that satisfy American women.