The fashion industry is wasteful and aiming for being eco-friendly is not good enough anymore.

Our core mission is to "think of sustainability first".

We think that we should choose "green survival". So we put sustainable thinking in the center of the everything - that means we only choose to care for our environment.

Knititude™ means an act/attitude one shows towards a sustainable knit industry. Two essential parts of creating an environmentally conscious fashion company that tries to make ethical, eco friendly products are the materials used in manufacturing and the way our products are marketed.

We consider garments to be not only trends or fashion but also as ways of protecting ourselves and our environment. The thing that we can say proudly is that our knitting technology, which doesn’t waste remnants, can minimize the loss of materials and that is definitely one of many ways we can save the environment.