Noble Iron is building a different type of company to better service the hundreds of thousands of construction contractors in the United States. Our mission is to provide a seamless combination of technology and equipment that delight and empower construction professionals to help build a better country. We are a small but rapidly growing company consisting of a group of bright and passionate folks who are looking to dramatically change and improve the nature of the construction industry. We pride ourselves on thinking and acting differently. Our company consists of three parts: 1) Technology Group We own the leading asset rental management cloud based software and technology platform that powers the rental industry. 2) Rental Operations We operate a leading heavy equipment rental operation in Los Angeles that services the vast and growing Southern California construction market. 3) Equipment Dealership We operate a large and rapidly growing heavy equipment dealership that complements our rental efforts.