Pinterest the perfect tool for real estate marketing. Using Pinterest for real estate well requires having a variety of related, useful niche boards.
Adding keywords to your profile name will make your profile more searchable (don’t forget to add your location!). Remember Pinterest is a search engine similar to Google, YAHOO!, and Bing. This makes Pinterest the perfect tool for real estate marketing or any type of marketing.
Most agents will create a profile that says “I live in South Carolina. I’m a Realtor, mother, and dog lover. Call me to list your home.” But this doesn’t share anything about what you have to offer to your potential Pinterest followers. Instead, craft a profile that focuses on your audience. Creating a call to action will increase the likelihood of referrals and clicks to your website.
Here’s an easy example for you:
“As an agent, I help home buyers find their dream home & homeowners sell for more. Thinking of buying or selling? Call or text me anytime! {insert phone number or email address}”.
With so many users on Pinterest, who should you connect with on Pinterest? After all, the entire point of this whole venture is to get leads, right? Networking is essential to making Pinterest the perfect tool for real estate agents.
These are the people that you should be following:
Have clients send photos of their new home after they’ve settled in. Pin these photos to your “SOLD” board. The great thing about Pinterest is that your photos live forever. Unlike other social media post, your pin will be making the rounds for years to come. Even if the home has sold, potential clients can still reach out to you to serve their needs.
REAL ESTATE AGENTS DOING IT RIGHT
Apartment Therapy is one of the most popular interior design sites around! If you are having trouble figuring out how to organize or name your niche boards, definitely follow them for inspiration.
