¸¶ÄÉÆà ºÐ¾ß¿¡¼´Â ´Ù¾çÇÑ Àü¹® ¿ë¾î°¡ »ç¿ëµÈ´Ù. ÇØ´ç ºÐ¾ßÀÇ º£Å׶ûÀ̸é ÀÌ·¯ÇÑ Àü¹® ¿ë¾î¸¦ Àß ¾Ë°í ÀÖ°ÚÁö¸¸, ½Ç¹« °æÇèÀÌ Àû°Å³ª Áö±Ý Ãë¾÷Áغñ¸¦ ÇÏ´Â À̵鿡°Ô´Â ¾î·Æ°Ô ´À²¸Áú ¼ö¹Û¿¡ ¾ø´Ù. ƯÈ÷ ¸¶ÄÉÆà ¿ë¾î´Â C·Î ½ÃÀ۵Ǵ °æ¿ì°¡ ²Ï ÀÖ´Ù. ´Ü¾î°¡ ºñ½ÁÇϱ⠶§¹®¿¡ ¶æµµ Çò°¥¸®±â ½±´Ù. ¸¶ÄÉÆà ¿ë¾î, ´õ ½±°Ô ½ï½ï ¿Ü¿ï ¼ö´Â ¾øÀ»±î? ¿¹ºñ ¸¶ÄÉÅ͸¦ ²Þ²Ù´Â À̵éÀ» À§ÇØ C·Î »ç¿ëµÇ´Â ¸¶ÄÉÆà ¿ë¾î¸¦ Á¤¸®Çß´Ù.
1. CPC (Cost Per Click)
‘Ŭ¸¯´ç ºñ¿ë’À» ¶æÇÑ´Ù.
ÇÑ ÁÙ ¿ä¾à: ±¤°í³ª ¹è³Ê µîÀ» Çѹø Ŭ¸¯ÇßÀ» ¶§ ÁöºÒÇÏ´Â ±¤°íºñ¸¦ ¸»ÇÒ ¶§ »ç¿ëµÈ´Ù.
2. CPM (Cost Per Mile)
‘1,000ȸ´ç ³ëÃâ ºñ¿ë’À» ¶æÇÑ´Ù.
CPM= (±¤°í´Ü°¡/±¤°í³ëÃâȽ¼ö) X 1,000
ÇÑÁÙ¿ä¾à: ±¤°í°¡ 1,000¹ø ³ëÃâµÉ ¶§¸¶´Ù ±¤°íºñ¸¦ Ã¥Á¤ÇÏ´Â ¹æ½Ä
3. CPA (Cost Per Action)
±¤°íÁÖ°¡ ¸ñÇ¥·Î Çϴ ƯÁ¤ ÇൿÀ» °í°´ÀÌ ÃëÇßÀ» ¶§ »êÁ¤µÇ´Â ºñ¿ë
TIP ¿©±â¼ ÇൿÀ̶õ Ŭ¸¯/³ëÃâÀÌ ¾Æ´Ñ °í°´ÀÇ ±¸¸Å, »ó´ã½Åû, ȸ¿ø°¡ÀÔ, ¾Û ¼³Ä¡ µî °í°´ÀÇ Á÷Á¢ÀûÀÎ Âü¿©¸¦ ÀǹÌÇÑ´Ù.
ÇÑ ÁÙ ¿ä¾à: °í°´ÀÌ Æ¯Á¤ ÇൿÀ» ÃëÇßÀ» ¶§ »êÁ¤µÇ´Â ºñ¿ë.
4. CTR (Cost Through Ratio)
³ëÃâ ¼ö ´ëºñ ‘Ŭ¸¯’µÈ ºñÀ²À» ¶æÇÑ´Ù.
CTR= (Ŭ¸¯¼ö/³ëÃâ¼ö) X 100
ÇÑ ÁÙ ¿ä¾à: 1,000¸í¿¡°Ô ³ëÃâµÆÀ» ¶§ 100¸íÀÌ Å¬¸¯ÇÑ´Ù¸é CTRÀº 10%.
5. CLV (Customer Lifetime Value)
‘°í°´ »ý¾Ö °¡Ä¡’¸¦ ¶æÇÑ´Ù.
ÇÑ ÁÙ ¿ä¾à: ÇÑ »ç¶÷ÀÌ Æ¯Á¤ »óÇ° ȤÀº ±â¾÷ÀÇ °í°´À¸·Î ÀÖ´Â µ¿¾È ¹ß»ýÇÏ´Â ¼öÀÍÀÇ ÃÑÇÕ°è. ¼ÒºñÀÚ°¡ ¸ÅÀÏ 1,000¿øÂ¥¸® ¿ìÀ¯¸¦ 3³â °£ ±¸ÀÔÇß´Ù¸é CLV´Â 1,095,000¿ø ÀÌ´Ù. (1095ÀÏ X 1,000¿ø)
6. CTS (Conversion Tracking System)
‘±¸¸ÅÀüȯ ÃßÀû ½Ã½ºÅÛ’À» ¶æÇÑ´Ù.
ÇÑ ÁÙ ¿ä¾à: °í°´ÀÌ ±¤°í¸¦ º¸°í ±¸¸ÅÇß´ÂÁö¸¦ ÃßÀûÇÏ´Â ÃøÁ¤ °á°ú Á¦°ø ½Ã½ºÅÛ.
TIP ÇöÁ÷ ¸¶ÄÉÅÍ°¡ ÀüÇÏ´Â ²ÜÆÁ
“¿ë¾î¸¦ ¾Ë¾ÆµÎ´Â °Íµµ ÁÁÁö¸¸ ‘½É¸®ÇÐ °øºÎ’µµ ÃßõÇÕ´Ï´Ù!”
“¸¶ÄÉÆÃÀ» Àü°øÇÏ°í, ÀÚ°ÝÁõÀ» °¡Áö°í ÀÖ´Â °Íµµ ÁÁÁö¸¸ ½É¸®ÇÐÀ» °øºÎÇ϶ó°í ±ÇÇÏ°í ½Í½À´Ï´Ù. ¸¶ÄÉÅÍ´Â ¼ÒºñÀÚ ¸¶À½À» Àоî¾ß Çϱ⠶§¹®¿¡ ½É¸®ÇÐÀ» °øºÎÇÏ¸é ¸¹Àº µµ¿òÀÌ µÉ °Å¿¹¿ä. °ø¸ðÀüÀ» Âü¿©ÇØ º¸´Â °Íµµ ÁÁ¾Æ¿ä. °ø¸ðÀü ´ã´çÀڵ鿡°Ô ¹ÞÀº Çǵå¹éÀº ÀÚ½ÅÀ» µ¹¾Æº¸´Â °è±â°¡ µË´Ï´Ù. À̸¦ ÅëÇØ ÇÑ ´Ü°è ¹ßÀüÇÒ ¼ö ÀÖÀ» °Å¿¹¿ä! “
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