¸¶ÄÉÆà ºÐ¾ß¿¡¼´Â ´Ù¾çÇÑ Àü¹® ¿ë¾î°¡ »ç¿ëµÈ´Ù. ÇØ´ç ºÐ¾ßÀÇ º£Å׶ûÀ̸é ÀÌ·¯ÇÑ Àü¹® ¿ë¾î¸¦ Àß ¾Ë°í ÀÖ°ÚÁö¸¸, ½Ç¹« °æÇèÀÌ Àû°Å³ª Áö±Ý Ãë¾÷Áغñ¸¦ ÇÏ´Â À̵鿡°Ô´Â ¾î·Æ°Ô ´À²¸Áú ¼ö¹Û¿¡ ¾ø´Ù. ƯÈ÷ ¸¶ÄÉÆà ¿ë¾î´Â C·Î ½ÃÀ۵Ǵ °æ¿ì°¡ ²Ï ÀÖ´Ù. ´Ü¾î°¡ ºñ½ÁÇϱ⠶§¹®¿¡ ¶æµµ Çò°¥¸®±â ½±´Ù. ¸¶ÄÉÆà ¿ë¾î, ´õ ½±°Ô ½ï½ï ¿Ü¿ï ¼ö´Â ¾øÀ»±î? ¿¹ºñ ¸¶ÄÉÅ͸¦ ²Þ²Ù´Â À̵éÀ» À§ÇØ C·Î »ç¿ëµÇ´Â ¸¶ÄÉÆà ¿ë¾î¸¦ Á¤¸®Çß´Ù.
1. CPC (Cost Per Click)
‘Ŭ¸¯´ç ºñ¿ë’À» ¶æÇÑ´Ù.
ÇÑ ÁÙ ¿ä¾à: ±¤°í³ª ¹è³Ê µîÀ» Çѹø Ŭ¸¯ÇßÀ» ¶§ ÁöºÒÇÏ´Â ±¤°íºñ¸¦ ¸»ÇÒ ¶§ »ç¿ëµÈ´Ù.
2. CPM (Cost Per Mile)
‘1,000ȸ´ç ³ëÃâ ºñ¿ë’À» ¶æÇÑ´Ù.
CPM= (±¤°í´Ü°¡/±¤°í³ëÃâȽ¼ö) X 1,000
ÇÑÁÙ¿ä¾à: ±¤°í°¡ 1,000¹ø ³ëÃâµÉ ¶§¸¶´Ù ±¤°íºñ¸¦ Ã¥Á¤ÇÏ´Â ¹æ½Ä
3. CPA (Cost Per Action)
±¤°íÁÖ°¡ ¸ñÇ¥·Î Çϴ ƯÁ¤ ÇൿÀ» °í°´ÀÌ ÃëÇßÀ» ¶§ »êÁ¤µÇ´Â ºñ¿ë
TIP ¿©±â¼ ÇൿÀ̶õ Ŭ¸¯/³ëÃâÀÌ ¾Æ´Ñ °í°´ÀÇ ±¸¸Å, »ó´ã½Åû, ȸ¿ø°¡ÀÔ, ¾Û ¼³Ä¡ µî °í°´ÀÇ Á÷Á¢ÀûÀÎ Âü¿©¸¦ ÀǹÌÇÑ´Ù.
ÇÑ ÁÙ ¿ä¾à: °í°´ÀÌ Æ¯Á¤ ÇൿÀ» ÃëÇßÀ» ¶§ »êÁ¤µÇ´Â ºñ¿ë.
4. CTR (Cost Through Ratio)
³ëÃâ ¼ö ´ëºñ ‘Ŭ¸¯’µÈ ºñÀ²À» ¶æÇÑ´Ù.
CTR= (Ŭ¸¯¼ö/³ëÃâ¼ö) X 100
ÇÑ ÁÙ ¿ä¾à: 1,000¸í¿¡°Ô ³ëÃâµÆÀ» ¶§ 100¸íÀÌ Å¬¸¯ÇÑ´Ù¸é CTRÀº 10%.
5. CLV (Customer Lifetime Value)
‘°í°´ »ý¾Ö °¡Ä¡’¸¦ ¶æÇÑ´Ù.
ÇÑ ÁÙ ¿ä¾à: ÇÑ »ç¶÷ÀÌ Æ¯Á¤ »óÇ° ȤÀº ±â¾÷ÀÇ °í°´À¸·Î ÀÖ´Â µ¿¾È ¹ß»ýÇÏ´Â ¼öÀÍÀÇ ÃÑÇÕ°è. ¼ÒºñÀÚ°¡ ¸ÅÀÏ 1,000¿øÂ¥¸® ¿ìÀ¯¸¦ 3³â °£ ±¸ÀÔÇß´Ù¸é CLV´Â 1,095,000¿ø ÀÌ´Ù. (1095ÀÏ X 1,000¿ø)
6. CTS (Conversion Tracking System)
‘±¸¸ÅÀüȯ ÃßÀû ½Ã½ºÅÛ’À» ¶æÇÑ´Ù.
ÇÑ ÁÙ ¿ä¾à: °í°´ÀÌ ±¤°í¸¦ º¸°í ±¸¸ÅÇß´ÂÁö¸¦ ÃßÀûÇÏ´Â ÃøÁ¤ °á°ú Á¦°ø ½Ã½ºÅÛ.
TIP ÇöÁ÷ ¸¶ÄÉÅÍ°¡ ÀüÇÏ´Â ²ÜÆÁ
“¿ë¾î¸¦ ¾Ë¾ÆµÎ´Â °Íµµ ÁÁÁö¸¸ ‘½É¸®ÇÐ °øºÎ’µµ ÃßõÇÕ´Ï´Ù!”
“¸¶ÄÉÆÃÀ» Àü°øÇÏ°í, ÀÚ°ÝÁõÀ» °¡Áö°í ÀÖ´Â °Íµµ ÁÁÁö¸¸ ½É¸®ÇÐÀ» °øºÎÇ϶ó°í ±ÇÇÏ°í ½Í½À´Ï´Ù. ¸¶ÄÉÅÍ´Â ¼ÒºñÀÚ ¸¶À½À» Àоî¾ß Çϱ⠶§¹®¿¡ ½É¸®ÇÐÀ» °øºÎÇÏ¸é ¸¹Àº µµ¿òÀÌ µÉ °Å¿¹¿ä. °ø¸ðÀüÀ» Âü¿©ÇØ º¸´Â °Íµµ ÁÁ¾Æ¿ä. °ø¸ðÀü ´ã´çÀڵ鿡°Ô ¹ÞÀº Çǵå¹éÀº ÀÚ½ÅÀ» µ¹¾Æº¸´Â °è±â°¡ µË´Ï´Ù. À̸¦ ÅëÇØ ÇÑ ´Ü°è ¹ßÀüÇÒ ¼ö ÀÖÀ» °Å¿¹¿ä! “
|
||||||||||
Title | View |
¡°Â÷º°ÈµÈ ¼ºñ½º·Î Á¾ÇÕº¸Çè ½ÃÀå °ø·«¡± ÀâÄÚ¸®¾ÆUSA ºê·£µç ÀÌ ´ë...
|
04/10/2023 |
🔔 Á¦ 7±â JOBKOREAUSA ±âÀÚ´Ü ¸ðÁý 🔔 »ó½Ã¸ðÁý
|
01/03/2022 |
Part-time °Ô½ÃÆÇ °øÁö»çÇ×
|
02/12/2021 |
Çѱ¹¾î±³»ç
Part Time Jobs
|
236 |
µµ¹Ì´ÏÅ© ÃÖ, ÇÑÀÎ ÃÖÃÊ LAPD ±¹Àå ź»ý
Talk & Talk
|
433 |
¾Æ¸¶Á¸, ÀǷᡤ¾à±¹»ç¾÷ °¨¿ø¡¦Áö³ 1³â¿©°£ 2¸¸7õ¸í ÁÙ¿©
Job & Work Life
|
687 |
Èçµé¸®´Â ¸ÆÁÖ ½ÃÀ塦 Áö³ÇØ ÃâÇÏ·® ±Þ°¨
Travel & Food
|
465 |
¿ÃÇØ ¼öÆÛº¸¿ï 30ÃÊ ±¤°íºñ 700¸¸´Þ·¯
Talk & Talk
|
426 |
Á¹¾÷ÈÄ ¹Ì±¹³» Ãë¾÷ ¾î·Á¿öÁ®¡¦ÇÑÀÎ À¯Çлý °¨¼Ò
College Life
|
502 |
ÀÓÀ±Âù ¿ÃÇصµ ÇÒ¸®¿ôº¸¿ï ¿Â´Ù
Travel & Food
|
395 |
ÀÓ½ÅÇß´Ù°í ¡®ÇØ°í ¾Ð¹Ú¡¯ µî Â÷º° ´çÇØ
Job & Work Life
|
587 |
ÀÛ³â Ú¸ÀÇ ÃÖ´ë¼öÀÔ±¹ ¡®Áß±¹¡æ¸ß½ÃÄÚ¡¯·Î¡¦Ú¸ñé ¹«¿ª°¥µî ¿©ÆÄ
Talk & Talk
|
69 |
Çö´ë·ÎÅÛ, LA ¸ÞÆ®·Î Àüµ¿Â÷ °ø±Þ¡¦6¾ï6369¸¸ºÒ ±Ô¸ð ÃÖÁ¾ ³«Âû
Talk & Talk
|
358 |
'Çö±Ý ºÎÀÚ' ±Û·Î¹ú ¸íÇ°¾÷ü, ´º¿å 5¹ø°¡ ºÎµ¿»ê ¼îÇÎ È®»ê
Talk & Talk
|
336 |
ŸÀºÇàÀº Æó¼âÇϴµ¥¡¦Ú¸ ÃÖ´ë JP¸ð°ÇüÀ̽º "ÁöÁ¡ ´õ ´Ã¸± °Í"
Talk & Talk
|
338 |
´º¿å ÇÑ·ù Á᫐ ¹® ¿¾ú´Ù¡¦¹Ì¸® º» ¡®¹®È¿ø »õ û»ç¡¯
Talk & Talk
|
337 |
°¡°è ºÎä 17Á¶5000¾ïºÒ, »ç»ó ÃÖ°í¡¦Å©·¹µ÷Ä«µå ºú 1Á¶1300¾ï´Þ·¯
Talk & Talk
|
364 |
ºñÀÚ¡¤¸¶½ºÅÍÄ«µå Áý´Ü¼Ò¼Û º¸»ó±Ý Áö±Þ¡¦¹ðÅ©Ä«µå¼ºñ½º ÇÖ¶óÀÎ Áö¿ø
Talk & Talk
|
375 |
¼¼±Ý º¸°í ±¹¼¼Ã» »çĪ ÁÖÀǺ¸¡¦À̸ÞÀÏ¡¤¹®ÀÚ¡¤SNS ÅëÇØ Á¢±Ù
Talk & Talk
|
250 |
LACMA ü½ºÅÍ Àå Àü½Ãȸ ¿¬´Ù¡¦'Çѱ¹ÀÇ º¸¹°µé' °ø°³
Travel & Food
|
391 |
¹Ì±¹ ¼ºÎ Àα¸ 2Â÷´ëÀü ÀÌ·¡ ù °¨¼Ò¡¦"³ôÀº Áְźñ¿¡ Áü½Õ´Ù"
Talk & Talk
|
596 |
±³È¯Çлý ÆÄ°ß ÈÄ Ãâ±¹ ¾øÀÌ ¹Ì±¹³» summer intern °ü·Ã Áú¹®µå¸³´Ï´Ù.
Internship & OPT
|
1128 |
¹°°¡ 3% ¸Â¾Æ?¡¦¡°À庸±â °Ì³ª¡±
Talk & Talk
|
878 |
°æÁ¦ ȣȲ¿¡µµ ITÁ÷¿ø Ä®¹Ù¶÷¡¦¡®³«´ã¡¤È¥¶õ¡¯
Job & Work Life
|
1065 |
ÇØ°í Àü´Þ´ëºñ 136% ±ÞÁõ ¡°³ëµ¿½ÃÀå º»°Ý ¾ÇÈ Á¶Áü¡±
Job & Work Life
|
1093 |
ÅðÁ÷±Ý ÇÕÀǼÀÇ Á߿伺
Tax & Salary
|
1118 |
Àç»ê¼¼ µî °øÁ¦ Çѵµ 2¸¸´Þ·¯·Î »óÇâ ÃßÁø
Tax & Salary
|
1060 |
SAT ´Ù½Ã µ¹¾Æ¿Ã±î¡¦¸í¹®´ë ÀÕµû¶ó ÀçµµÀÔ
College Life
|
855 |
°¡ÁÖ ÁÖÅú¸Çè ±Þµî, Áý°ª¿¡µµ ¿µÇâ
Talk & Talk
|
871 |
[LA ¿îÇà ·Îº¸Åýà ½Ã½Â±â] ±â»ç ¾ø¾î ºÒ¾È? ¾ÈÀü¿îÇࡤ»óȲ´ëó ±â´ë ÀÌ»ó
Talk & Talk
|
948 |
¹ã 9½Ã¸é ´¯´Â Ú¸ Z¼¼´ë¡¦"ÆÄƼ´Â ÀÏÂï, ´Ê°Ô ¼ú ¾È¸¶¼Å"
Talk & Talk
|
1309 |
À½ÁÖ¿îÀü À̹ÎÀÚ Ã߹桦À̹ΰ³Á¤¾È ÇÏ¿ø Åë°ú
Talk & Talk
|
857 |
"±Ý¸® ÀÎÇÏ °¡´É¼º, ¶¥¿¡ ¹¯¾î¹ö·È´Ù"¡¦Ú¸ ÀÏÀÚ¸® ¹Ì½ºÅ͸®
Job & Work Life
|
1088 |
ÀÛ³â ÇÑÀÎÀºÇà Á÷¿ø ¼ö 301¸í °¨¼Ò¡¦¼öÀÍ °¨¼ÒÇÏÀÚ ºñ¿ë Àý°¨
Job & Work Life
|
1004 |
ڸĶ¸®Æ÷´Ï¾Æ ÃÖÀú½Ã±Þ 25% »ó½Â¡¦¸Æµµ³¯µå µî °¡°ÝÀÎ»ó ¿¹°í
Travel & Food
|
828 |
Ú¸°æÁ¦ ȣȲ¿¡µµ IT±â¾÷ Á÷¿øµé '³«´ã¡¤È¥¶õ'¡¦ÁÙ ÀÕ´Â ÇØ°í ¿Ö?
Job & Work Life
|
903 |
1¸¸ºÒ ÃÊ°ú ºñÁî´Ï½º °Å·¡ ¾ÏÈ£ÈÆó º¸°í ½ÃÇà À¯¿¹
Tax & Salary
|
940 |
Àü±¹À¸·Î¡¦KġŲ °ø°ÝÀû È®Àå
Travel & Food
|
813 |