¸¶ÄÉÆà ºÐ¾ß¿¡¼´Â ´Ù¾çÇÑ Àü¹® ¿ë¾î°¡ »ç¿ëµÈ´Ù. ÇØ´ç ºÐ¾ßÀÇ º£Å׶ûÀ̸é ÀÌ·¯ÇÑ Àü¹® ¿ë¾î¸¦ Àß ¾Ë°í ÀÖ°ÚÁö¸¸, ½Ç¹« °æÇèÀÌ Àû°Å³ª Áö±Ý Ãë¾÷Áغñ¸¦ ÇÏ´Â À̵鿡°Ô´Â ¾î·Æ°Ô ´À²¸Áú ¼ö¹Û¿¡ ¾ø´Ù. ƯÈ÷ ¸¶ÄÉÆà ¿ë¾î´Â C·Î ½ÃÀ۵Ǵ °æ¿ì°¡ ²Ï ÀÖ´Ù. ´Ü¾î°¡ ºñ½ÁÇϱ⠶§¹®¿¡ ¶æµµ Çò°¥¸®±â ½±´Ù. ¸¶ÄÉÆà ¿ë¾î, ´õ ½±°Ô ½ï½ï ¿Ü¿ï ¼ö´Â ¾øÀ»±î? ¿¹ºñ ¸¶ÄÉÅ͸¦ ²Þ²Ù´Â À̵éÀ» À§ÇØ C·Î »ç¿ëµÇ´Â ¸¶ÄÉÆà ¿ë¾î¸¦ Á¤¸®Çß´Ù.
1. CPC (Cost Per Click)
‘Ŭ¸¯´ç ºñ¿ë’À» ¶æÇÑ´Ù.
ÇÑ ÁÙ ¿ä¾à: ±¤°í³ª ¹è³Ê µîÀ» Çѹø Ŭ¸¯ÇßÀ» ¶§ ÁöºÒÇÏ´Â ±¤°íºñ¸¦ ¸»ÇÒ ¶§ »ç¿ëµÈ´Ù.
2. CPM (Cost Per Mile)
‘1,000ȸ´ç ³ëÃâ ºñ¿ë’À» ¶æÇÑ´Ù.
CPM= (±¤°í´Ü°¡/±¤°í³ëÃâȽ¼ö) X 1,000
ÇÑÁÙ¿ä¾à: ±¤°í°¡ 1,000¹ø ³ëÃâµÉ ¶§¸¶´Ù ±¤°íºñ¸¦ Ã¥Á¤ÇÏ´Â ¹æ½Ä
3. CPA (Cost Per Action)
±¤°íÁÖ°¡ ¸ñÇ¥·Î Çϴ ƯÁ¤ ÇൿÀ» °í°´ÀÌ ÃëÇßÀ» ¶§ »êÁ¤µÇ´Â ºñ¿ë
TIP ¿©±â¼ ÇൿÀ̶õ Ŭ¸¯/³ëÃâÀÌ ¾Æ´Ñ °í°´ÀÇ ±¸¸Å, »ó´ã½Åû, ȸ¿ø°¡ÀÔ, ¾Û ¼³Ä¡ µî °í°´ÀÇ Á÷Á¢ÀûÀÎ Âü¿©¸¦ ÀǹÌÇÑ´Ù.
ÇÑ ÁÙ ¿ä¾à: °í°´ÀÌ Æ¯Á¤ ÇൿÀ» ÃëÇßÀ» ¶§ »êÁ¤µÇ´Â ºñ¿ë.
4. CTR (Cost Through Ratio)
³ëÃâ ¼ö ´ëºñ ‘Ŭ¸¯’µÈ ºñÀ²À» ¶æÇÑ´Ù.
CTR= (Ŭ¸¯¼ö/³ëÃâ¼ö) X 100
ÇÑ ÁÙ ¿ä¾à: 1,000¸í¿¡°Ô ³ëÃâµÆÀ» ¶§ 100¸íÀÌ Å¬¸¯ÇÑ´Ù¸é CTRÀº 10%.
5. CLV (Customer Lifetime Value)
‘°í°´ »ý¾Ö °¡Ä¡’¸¦ ¶æÇÑ´Ù.
ÇÑ ÁÙ ¿ä¾à: ÇÑ »ç¶÷ÀÌ Æ¯Á¤ »óÇ° ȤÀº ±â¾÷ÀÇ °í°´À¸·Î ÀÖ´Â µ¿¾È ¹ß»ýÇÏ´Â ¼öÀÍÀÇ ÃÑÇÕ°è. ¼ÒºñÀÚ°¡ ¸ÅÀÏ 1,000¿øÂ¥¸® ¿ìÀ¯¸¦ 3³â °£ ±¸ÀÔÇß´Ù¸é CLV´Â 1,095,000¿ø ÀÌ´Ù. (1095ÀÏ X 1,000¿ø)
6. CTS (Conversion Tracking System)
‘±¸¸ÅÀüȯ ÃßÀû ½Ã½ºÅÛ’À» ¶æÇÑ´Ù.
ÇÑ ÁÙ ¿ä¾à: °í°´ÀÌ ±¤°í¸¦ º¸°í ±¸¸ÅÇß´ÂÁö¸¦ ÃßÀûÇÏ´Â ÃøÁ¤ °á°ú Á¦°ø ½Ã½ºÅÛ.
TIP ÇöÁ÷ ¸¶ÄÉÅÍ°¡ ÀüÇÏ´Â ²ÜÆÁ
“¿ë¾î¸¦ ¾Ë¾ÆµÎ´Â °Íµµ ÁÁÁö¸¸ ‘½É¸®ÇÐ °øºÎ’µµ ÃßõÇÕ´Ï´Ù!”
“¸¶ÄÉÆÃÀ» Àü°øÇÏ°í, ÀÚ°ÝÁõÀ» °¡Áö°í ÀÖ´Â °Íµµ ÁÁÁö¸¸ ½É¸®ÇÐÀ» °øºÎÇ϶ó°í ±ÇÇÏ°í ½Í½À´Ï´Ù. ¸¶ÄÉÅÍ´Â ¼ÒºñÀÚ ¸¶À½À» Àоî¾ß Çϱ⠶§¹®¿¡ ½É¸®ÇÐÀ» °øºÎÇÏ¸é ¸¹Àº µµ¿òÀÌ µÉ °Å¿¹¿ä. °ø¸ðÀüÀ» Âü¿©ÇØ º¸´Â °Íµµ ÁÁ¾Æ¿ä. °ø¸ðÀü ´ã´çÀڵ鿡°Ô ¹ÞÀº Çǵå¹éÀº ÀÚ½ÅÀ» µ¹¾Æº¸´Â °è±â°¡ µË´Ï´Ù. À̸¦ ÅëÇØ ÇÑ ´Ü°è ¹ßÀüÇÒ ¼ö ÀÖÀ» °Å¿¹¿ä! “
|
||||||||||
Title | View |
¡°Â÷º°ÈµÈ ¼ºñ½º·Î Á¾ÇÕº¸Çè ½ÃÀå °ø·«¡± ÀâÄÚ¸®¾ÆUSA ºê·£µç ÀÌ ´ë...
|
04/10/2023 |
🔔 Á¦ 7±â JOBKOREAUSA ±âÀÚ´Ü ¸ðÁý 🔔 »ó½Ã¸ðÁý
|
01/03/2022 |
Part-time °Ô½ÃÆÇ °øÁö»çÇ×
|
02/12/2021 |
Å©·¹µ÷¸®Æ÷Æ® ¿À·ù 2³â»õ 2¹è ±ÞÁõ
Talk & Talk
|
672 |
Ú¸µµ ¸Ô°Å¸® ºÎ´ã 31³â¸¸¿¡ ÃÖ°í...Fed ¡°±Ý¸® »¡¸® ³»¸®¸é À§Ç衱
Talk & Talk
|
611 |
1³â 5¾ï3100¸¸ ¶ó¿îµå¡¦Á¦2ÀÇ °ñÇÁºÕ
Talk & Talk
|
521 |
15¸¸¸í ÇÐÀÚ±Ý ºÎä Ãß°¡ ÅÁ°¨¡¦SAVE µî·ÏÀÚ ´ë»ó 12¾ïºÒ ±Ô¸ð
Talk & Talk
|
344 |
ÁÖÅýÃÀå¿¡ ¿ª´ë±Þ '½Ç¹ö ¾²³ª¹Ì' ´ÚÄ¥±î
Talk & Talk
|
346 |
¹Ð·Áµå´Â ÄÁÅ×À̳ʡ¦ LAÇ× ¡®¼ºÎ °ü¹®¡¯ ¸í¼º ȸº¹
Talk & Talk
|
2115 |
°¡ÁÖ ºÎµ¿»ê Àç»ê¼¼ Àü±¹¼ 9¹ø°·Î ³ô´Ù
Talk & Talk
|
458 |
Àç¿Ü°ø°üµé ÁÖÀç°ü °ü¸®ºÎ½Ç¡¤±â°ÇØÀÌ ¡®½É°¢¡¯
Talk & Talk
|
1603 |
LAÄ«¿îƼ ÅõÇ¥¼Ò ÇÑÀÎ ¿ä¿ø ÅξøÀÌ ºÎÁ·
Job & Work Life
|
1166 |
À§Å¹ ¼öÇϹ° ¿ä±Ý Àλ󡦾Ƹ޸®ÄÇ×°ø 5³â ¸¸¿¡
Travel & Food
|
846 |
¾¾Æ¼±×·ì "ÇâÈÄ 18°³¿ù·¡ ±Ý°ª 3õ´Þ·¯¡¦¼®À¯ 100´Þ·¯ °¡´É¼º"
Talk & Talk
|
849 |
´ëÇü Ä«µå»ç ÀÌÀÚÀ² 10% ´õ ³ô´Ù¡¦Æò±Õ 28.2%¡¦Áß¼Ò¾÷ü 18%
Talk & Talk
|
317 |
ڸijÇÇÅпø ±ÝÀ¶»ç µð½ºÄ¿¹ö 47Á¶¿ø¿¡ Àμö¡¦½Å¿ëÄ«µå °ÀÚ ºÎ»ó
Talk & Talk
|
459 |
KÆË ºüÁø ÄÚÄ«Äݶó´Â ¹«½¼ ¸À?¡¦ÇÑ±Û »õ±ä ÇÑÁ¤ÆÇ 36°³±¹ Ãâ½Ã
Travel & Food
|
746 |
"°í¹Ì¼ú¼ Çö´ë ȸȱîÁö¡¦35Á¡ ÃÖÃÊ °ø°³"
Travel & Food
|
507 |
³» Áý À常ÇÑ ¾Æ½Ã¾È, 5¸íÁß 3¸í ¿ª´ë ÃÖ°í
Talk & Talk
|
356 |
Çѱ¹ 'ÆíÀúÆ®' LAÇÑÀθ¶ÄÏ ÁøÃâ
Travel & Food
|
1548 |
Áö¹Ý ºÒ¾È PV ºñ»ó»çÅ¡¦³²°¡ÁÖ Ä§¼ö¡¤»ê»çÅÂ
Talk & Talk
|
638 |
¸ð±âÁö ±Ý¸® Áö¼ÓÀû Ç϶ô, ¿¬¸» 5%´ë·Î
Talk & Talk
|
443 |
100´ë ¼Ò¼ö°è ±â¾÷¡¦ÇÑÀÎ 7°³
Talk & Talk
|
464 |
¡°´Ù½Ã ½Ç¸®Äܹ븮·Î¡±¡¦ AI ¿Ç³ ¡®ÄĹ顯
Job & Work Life
|
2387 |
Çѱ¹, 3³â ¿¬¼Ó ¹Ì±¹»ê ¼Ò°í±â ÃÖ´ë ¼öÀÔ±¹
Talk & Talk
|
757 |
¿ø¼º ³ôÀº ½Ä´ç ¡®Á¤Å© ¼ö¼ö·á¡¯¡¦ °¡ÁÖ 7¿ùºÎÅÍ ±ÝÁö
Talk & Talk
|
429 |
ÇÑÀÎ À¯±ÇÀÚ 21¸¸ ¸í¡¦ Âü¿©ÇØ¾ß ¡®Ä³½ºÆà º¸Æ®¡¯ ÆÄ¿ö
Talk & Talk
|
1420 |
"Å×½½¶ó »çÀ̹öÆ®·°, µÎ ´Þ ¸¸¿¡ ³ì½¼ ÀÚ±¹"¡¦ÀϺΠÂ÷ÁÖ ºÒ¸¸
Talk & Talk
|
543 |
¡°°ÅºÁ, ¹Ì±¹ ħü ¾È¿ÀÀݾơ±¡¦ÀÌ°Ç ¡®¿ù°¡È²¼Ò¡¯ Âø°¢ÀÌ´Ù
Talk & Talk
|
623 |
À¯°¡±Þµî ¸·Àº ¹Ì±¹ ¼ÎÀÏ ¿ÀÀÏ ºÕ '½Ãµé'¡¦"¼ºÀå °¡´É¼º »ç¶óÁ®"
Talk & Talk
|
1385 |
LP À̾î VHSÅ×ÀÌÇÁµµ ¶á´Ù
Talk & Talk
|
533 |
IRS, ¼¼±Ý ¹Ì³³ 370¸¸¸í¿¡ Ãß¡ ¼ÇÑ ¹ß¼Û
Work in U.S.
|
1166 |
Áß±¹°è ¹ÐÀÔ±¹ »ç»ó ÃÖ´Ù ´ëºÎºÐ ¡°µ· ¹ú·¯ ¹Ì±¹Çࡱ
Talk & Talk
|
1437 |
LA 1³â 2992ºÒÀ¦ÀÚµ¿Â÷ º¸Çè ¶Ç ¿À¸¥´Ù
Talk & Talk
|
354 |
Æø¿ì¿¡ ¡°¶¥ÀÌ ¿¸®°í ÀÖ´Ù¡± ´ëÇÇ °æ°í
Talk & Talk
|
386 |
¹Î°£ ù ´ÞÂø·ú¼± ¹ß»ç ¼º°ø ¡®¼øÇ×Áß¡¯
Talk & Talk
|
2586 |
¡®ÀΰøÁö´É ÀÌ¿ë ÆäÀ̽ººÏ »ç±â¡¯ ±â½Â¡¦¡°¸ñ¼Ò¸®¡¤¾ó±¼ ¶È°°¾Æ ¼Ó±â ½Ê»ó¡±
Talk & Talk
|
787 |
¿©¸§¹ãÀÇ ÇÒ¸®¿ôº¸¿ï¡¦¡®Ç ¸Ç½Ã´Ï¡¯ ¼±À²¿¡ ¹°µç´Ù
Travel & Food
|
3216 |